SACM communications support the Executive Leadership team and divisional staff by:
- providing content strategy and storytelling for the division;
- guiding communication strategies that support the divisional and university missions and visions and advance Student Affairs departmental priorities;
- enhancing the visibility of UMBC Student Affairs on campus and beyond; and
- serving as a liaison to University Communications and Marketing.
How We Serve Student Affairs Leadership and Staff
- Brainstorming and advice/counsel on strategic planning, branding, campaigns, messaging, and media relations
- Developing/writing/editing talking points and scripts for presentations, VIP visits, campus and external events, videos.
- Copyediting and proofreading for print and digital publications or other projects
- Providing divisional outlets for staff news on departmental and staff expertise, research, and achievements, including:
- Divisional internal myUMBC group
- DoSA Matters, Student Affairs monthly newsletter
- Sharing staff and news on departmental and staff expertise, research, and achievements with university communications office, university leadership, and campus partners, including:
- Vice President for Student Affairs myUMBC group public posts
- Supporting response to media inquiries and assisting with media pitches on departmental and staff expertise, research, and achievements, including:
- Potential Retriever, UMBC News/Stories and UMBC Magazine stories
- Local, regional, and national media
- Supporting issues management and crisis response in partnership with University Communications and Marketing
- Supporting assessment storytelling and fundraising communications
How to Work with Us
We would love to have a conversation! Please email sacm@umbc.edu in advance to discuss your needs! Visit the Process page to learn about turnaround timeframes.